Sanrio’s Penguin Icons: Why We Love Tuxedo Sam AND Badtz-Maru

At Rainbow Cloudz, we live for cute characters with big personalities—and when it comes to penguin icons, Sanrio delivers double the charm. Enter: Tuxedo Sam and Badtz-Maru, two very different birds that have waddled their way into our hearts and into pop culture history. Whether you’re team bowtie or team rebel, there’s a Sanrio penguin for everyone.

Tuxedo Sam: The Dapper Sweetheart
With his blue feathers, classic bowtie, and ever-so-polite manners, Tuxedo Sam is the embodiment of vintage charm. He hails from Antarctica and studied etiquette in England (of course he did!). A bit clumsy, a lot adorable, and always dressed to impress, Sam brings that soft, nostalgic vibe we can’t resist.

At Rainbow Cloudz, we love Tuxedo Sam because:

He’s a total fashion icon—hello, 365 bowties!

He represents that cozy, feel-good energy we all crave.

His aesthetic is pure pastel perfection, perfect for any kawaii collection.

Whether you’re journaling with Tuxedo Sam stickers or styling your shelf with a plushie, he’s the ultimate companion for those who love timeless cuteness.

Badtz-Maru: The Spiky Rebel with Attitude
On the flip side, we’ve got Badtz-Maru—the spiky-haired penguin with a rebellious streak and a sarcastic smirk. Originating from the town of Gorgeoustown, Badtz is the anti-hero of the Sanrio world. He’s clever, mischievous, and isn’t afraid to break a few (adorably tiny) rules.

Why we stan Badtz-Maru:

He’s got major ‘90s cool kid energy.

He speaks to your inner rebel—a little edgy, a little grumpy, always iconic.

His monochrome style pops against all the pastels, giving your collection a bold twist.

Badtz-Maru is for those who love a little contrast with their cute. He reminds us that it’s okay to be different, to speak up, and to be a little moody sometimes.

Why Not Both?
The beauty of Sanrio is in its variety, and these two penguin legends prove that cuteness comes in all moods and colors. Tuxedo Sam and Badtz-Maru aren’t just characters—they’re vibes. Whether you’re into soft and sweet or cool and chaotic, Rainbow Cloudz celebrates both styles and invites you to do the same.